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CHRISFEST 2026

Faculty Details

faculty

Ms PARVATHY G S

Assistant Professor

  • parvathyprasad@cnc.ac.in

An academician based in Thiruvananthapuram with 15 years of professional experience, including 14 years in academic instruction across management, commerce, and public administration disciplines. She holds an M.Phil. in Management, an MBA, an M.Com., and an M.A. in Public Administration. Throughout her academic career, she has served in key faculty roles across institutions, including the IGNOU Regional Centre, Thiruvananthapuram, and the Institute of Hotel Management & Catering Technology (IHMCT), Kovalam. Passionate about innovative pedagogy, she actively implements engaging teaching methodologies while building supportive academic relationships with students and colleagues alike.

  • The Institute of Hotel Management & Catering Technology, Kovalam, Guest Lecturer, from Feb 2022 - March 2023
  • Indira Gandhi National Open University Centre, Regional Centre, Thiruvananthapuram, from Sep 2015 - Till now
  • University Institute of Technology (UIT), Neyyattinkara, TVM, Guest Faculty, from Feb 2012 - May 2012
  • BSS Information Technology, Thycaud, Trivandrum, Faculty from Jan 2011 – Jan 2012.

Human Resource Management & Finance

  • “Implementing hyper-personalisation strategies in retail using random forest regression: An analysis of activity scores, purchase probability, and customer lifetime value” – JAAFR Journal of Advance and Future Research, January 2026 | Impact Factor: 9.87 | Volume 4, Issue 1 | ISSN: 2984-889X | Pages: 299-307.
  • “A Study on Awareness and Satisfaction level of Axis Bank Credit Card Users in Kollam, Kerala” – IJMSRR International Journal of Management and Social Science Research Review, December 2025 | Impact Factor: 7.358 | Volume -12, Issue – 12 | ISSN: 2349-6738 | Pages: 41-50.
  • “A Study on Effectiveness of Enterprise Resource Planning in the Supply Chain Management System with special reference to BEVCO Outlets” | IJARSCT International Journal of Advanced Research in Science, Communication and Technology, December 2025 | Impact Factor: 7.67 | Volume: 5, Issue 5| ISSN: 2581-9429 | Pages: 688-697
  • “Evolution and Impact of Data Warehousing in Modern Business and Decision Support Systems” | REST Journal on Data Analytics and Artificial Intelligence, September 2025 | Impact Factor: 4.6 | Volume: 4, Issue: 3 | ISSN: 2583-5564 | Pages: 128-137
  • “Employee motivation and its impact on job satisfaction with special reference to Amrita Institute of Medical Sciences& Research Centre, Kochi, Kerala” | Book Title: Shaping future business models: Role of emerging technologies, September 2025 | ISBN: 978-81-992546-8-8 | Pages: 352-364
  • “Navigating Work and Life: A Women Based Study of Selected Public and Private Banks in Kerala” | IJISRT International Journal of Innovative Science and Research Technology, May 2025 | Impact Factor: 8.223 | ISSN: 2456-2165 | Pages: 3079-3083.
  • “A Study on Life Insurance Schemes as an investing option for Investors” - Palarch’s Journal of Archaeology of Egypt/Egyptology PJAEE (Scopus indexed UGC care group II Certified Journal), ISSN 1567-214x, Impact Factor: 1.50. Vol.18, Issue - 9, 2021, Pages 144-151.
  • “Need of Green Entrepreneurship in India and Green Value Added (GVA) model” |KICMA Reach |
  • “A Study on Green Banking and Customer Perspicacity; A Study on Banks in Trivandrum” | Christ Nagar College - Green Banking and Environment | ISBN No. 978-81-945 382-5-7 | Pages 37-55.
  • “A Study on Customer Perception Towards Investing in Chit Funds with Special Reference to Kerala State Financial Enterprises Ltd, Trivandrum” | Nehru School of Management Journal (NSMJ), March-September 2020 | ISSN:2349-4883 | Pages: 01-06.
  • “A study on Service Quality in banking industry: a comparative study between SBI and Canara bank in Trivandrum.” | International Journal of Business and Administration Research Review (IJBARR), E-ISSN No: 2348-0653, ISSN 2348-0653, Impact Factor: 5.494, July-Sep 2019, Vol.3, Issue.22, Pages 24-31.
  • “Evolution and Impact of Data Warehousing in Modern Business and Decision Support Systems” - National Conference on Artificial Intelligence in Advanced Multi-disciplinary Research and Innovation organised by MK University, Gujarat (13 February 2026)
  • “The emerging opportunities of Digital Banking” - International Conference on Global Digital Finance organised by Christ Nagar College (21 March 2023)
  • “A study on Supply Chain Management in Banking Sector” - National Conference on Multidisciplinary Research (NCMR_2022) organised by PRIST University, Thanjavur (11 August 2022)
  • “Customers’ Perception and Contentment towards E-banking services provided by Canara bank with special reference to Trivandrum city” - National conference on Enhancing Innovative Practices in Commerce, Management and Technology organised by International Institute of Business Studies (17 June 2022)
  • “Supply Chain Management in Banking Sector” - National conference on Logistics 4.0 on the Post Covid-19 Pandemic organised by PSG College of Arts & Science (3 June 2022)
  • “A Study on Customers Perception and Contentment towards E-banking Services provided by Canara Bank with Special Reference to Trivandrum City” - National conference on Business Management and Analytics organised by National Institute of Technology, Tiruchirappalli (28 & 29 January 2022).
  • “Customers’ percipience and contentment towards e-banking services provided by Canara bank with special reference to Trivandrum city” - International Conference on Industry 5.0 - Post Pandemic Transformation organised by Patrician College of Arts & Science, Chennai and Department of Commerce, St. Joseph’s College of Commerce, Bengaluru (18 August 2021).
  • “A study on Life Insurance Schemes as an investing option for investors” - International Conference on New Order & Its Implications on Business Dynamics organised by Presidency College (1 & 2 June 2021)
  • “A Study on Customer Perception Towards Investing in Chit Funds with Special Reference to Kerala State Financial Enterprises Ltd, Trivandrum” - National level Virtual Conference on Recent Trends in Commerce, Management and Economics organised by South Indian Researchers Association (SIRA) (4 June 2021)
  • “Need of Green Entrepreneurship in India and Green Value Added (GVA) model” - National Conference on Entrepreneurship- Owning your Career organised by Conspi Academy of Management Studies (12 February 2020).
  • TALLY ees 6.3 (Graduate No: 988090911)
  • "Online Course on “Accounting Training – Online Accounting Courses”
  • Online Course on “Investment Banking”
  • Online Course on “Microsoft Excel 2016 – Beginners”
  • Online Course on “Strategies to Address the Soft Skill Gap” Organised by International Journal of Advance Study and Research Work (IJASRW)
  • Online Certificate Course Cum Workshop of 32 hours on ""Designing Captivating Presentations with Power Point” "
  • Assistant IQAC Coordinator
  • Student Excellence Committee Coordinator